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... sometimes, you get a story that just lets you feel like there's progress in the world. Like speaking up does, in fact, make a difference.
It's the KRXQ saga. Shock jocks spend half an hour advocating violence against children who show potential transgender characteristics.
Horrible, right?
And yet, awesome.
Because the radio station had sponsors.
Past tense.
Companies to withdraw sponsorship of the station, and in some cases make a point of telling GLAAD about it (not avoiding gay cooties so much as making a point of ensuring GLAAD knows they're doing things GLAAD will approve of:
- Chipotle
- Snapple
- Sonic
- Bank of America
- Verizon
- Carl’s Jr (CKE Restaurants)
- Wells Fargo
- Nissan North America
- AT&T
- McDonald’s
Seriously!
It is now considered not only commercially valid, but necessary, to distance your company from that kind of thing as fast as you possibly can.
I'm not sure which is actually more awesome, to be honest, though. Yanking your advertising and making a point of telling GLAAD, so they can tell everyone else, or just doing it and then, when GLAAD asks, just being all "yeah, we pulled our ads from them because they suck, thanks for asking".
Nissan's is kind of hilariously low-stress though, I suspect. The broadcast happened on the 28th of May. Their contract was due for renewal on the first of June. So they're just not renewing. No pulling to deal with, just: "eh, cancel the renewal".
Even if this is just a single radio station, so the bad-PR-vs-loss-of-advertising decision is easier than it might be? I still call this a victory for the forces of right.
Rock on.
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